In-game advertising compilation

As promised, here is the complete filing of our in-game advertising coverage for Sauder eMarketronics event. This includes links to the blogs of Sandy Coupier and Miguel Maza, who worked with me in preparing this coverage.

Enjoy!

1. Why advertisers should be interested in in-game advertising
2. Gamers as an advertisement audience
3. In-game advertising 101: the basics
4. In-game advertising agencies
5. Efficiency of in-game ads
6. What makes an effective in-game ad
7. What it all means for the game industry insider