This blog has moved to a new home, with a new beginning:
From this new home, I will not only share marketing tips for indies (because who gives a damn about triple A anymore), but I will also chronicle my own adventures in game development! On the marketing side, my goal is to post two to three articles a week, walking you through various stages of creating a marketing plan for
your game. I will talk about some important marketing concepts, such
as:
- Knowing how to look at your game with a marketing hat on,
- How to know your audience and where to find them,
- Market segmentation,
- Competition,
- Differentiation,
- Positioning,
- How to write a good description/pitch for your game,
- And a whole bunch of other stuff.
Some of these stages will have assignments that you will need to
complete. They will be structured in a way that you will be building on
what you did in previous assignments. The ultimate goal is to have
something that resembles a marketing plan at the end.
If in the past you enjoyed this blog and found it useful, but were unsure how it could apply to your indie projects, please update your bookmarks to the new address for my how-to guide to video game marketing for indies @ http://toughcellgames.com/2013/03/17/indie-game-marketing/
See you there!
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